The bus posters went up on the busses on February 18th. The posters will run for 16 weeks. The total cost for the project was $10, 000 for the contract and an additional $150 for the final artwork. The actual value of the project has been stated as over $100,000. Intersection Media will be sending us a final media package analysis that we will make available to other interested regions. We will have a more detailed report for the May RSC.
The effectiveness and success of the project will be determined by any changes in the volume of contacts on the NJ Helpline and NJ website. The only criticism has been that the posters were designed for the interior bus poster and were not as appropriate for the outside of the bus. The outside bus posters should have been designed as a billboard and not an interior helpline poster. We will make several changes if this project is done again.